Your Customers Assess Your Professionalism
Prospective customers gauge YOUR professionalism by the look, feel and content of your website.
You would not dream of building a shoddy reception area at your business premises.
Why? Because you want to create a good initial impression. Your website does exactly the same.
It is imperative that your site looks and feels professional.
Keep Up With Your Customers
Simply put, if you do not have a professional website these days, then you are not doing your best to reach your customers, or promote and therefore sustain and grow your business.
Your customer's habits are changing as to the way they do business, including their research and shopping. As the old saying goes, it's about doing business smarter, not harder.
If you do not stay with your customers, or better still, in front of them, and meet or exceed their needs and expectations, then you will lose them. Especially if your competition is taking the website smart path and you are doggedly sticking to the old traditional hard path.
Your Customers Want Convenience
Your customers find it much more convenient to shop using the internet, rather than the time consuming hassle of running around during less spare time.
Even if you don't sell your products and services online your professionally designed website can be an invaluable time saving tool for your customers:
They will know exactly where you are located, what your trading hours are, have a good understanding of what you have to offer and who they are dealing with.
All of the above is achieved at a time and place convenient to your customer.
Believe me, as a customer myself, the benefits and appreciation are immeasurable.
The Internet Sells!
You only have to look at the impact on large retail chains. They were very slow to embrace the internet for online sales - sticking to the traditional approach of relying on walk in customers.
Other businesses that offered the same products and services online "stole" many of the their customers and as a result sales declined considerable.
Every large retail chain now has an online website presence and many also sell online.
A hard lesson learned!
The Number Of Internet Customer Are Growing
More people are using the internet every day. This number is continuing to grow exponentially.
Customer generational change brings with changes and trust in online shopping and information searching.
Cusomers are now solidly moving to online sources of information, discarding telephone directories and newspaper advertisements.
As of 2016, a staggering 70% of Australian cunsumers used the internet to source information and/or purchase goods.
Keep Your Doors Open!
With a professional website, your customers have access to your products, services and information 24 hours a day, 7 days a week. Even on public holidays.
Customers hate shut doors and will shop elsewhere if they can.
Make sure they don't!
A Second Premises With Minimum Overheads!
Opening a second shop front is expensive and a lot of work!
Additional staff and costs, extra stock, shuffling stock between premises, and more.
Why not open a second premises without ANY of those hassles, and with minimum overheads.
No need for additional staff or stock location because your website is an online second version of your business!
Show Your Products Don't Just Talk About Them!
Why spend thousands on text advertising when you can show your products in a much better way!
Images are far more powerful as a means of drawing your customers attention, after that, selling your goods is easy.
Talk is cheap, demonstration is priceless!
Maximise Dynamic Advertising
Advertising by way of print media and on the internet leads nowhere if you do not have a website to showcase and expand on your products and services.
Increasingly, people will "Google" what they are after. Time and time again, I have seen business who have expensive online advertisements and no website! Think about it! You are only one customer click away from them opening your doors and you've thrown that opportunity away!
Make an error in a catalogue and you are locked in. An error on a website can be quickly remedied. Your website can be changed at a moment's notice to capture and promote your latest product, specials, current information, news, or important events! No other form of marketing comes anywhere close to a website on the internet!
Prove You Are Good!
Establishing your worth and instilling trust are both pivotal if you wish to attract and retain customers.
As I have said to many of my clients, customers will believe other customers long before they believe you. That is where testimonials come in. They are absolutely invaluable as a means of establishing both trust and a great reputation.
A professionally designed website allows you to promote your testimonials - right next to your products and services.
To stay in business, let alone grow your business, you need to keep up, or better still, ahead of your competition.
If you do not have a professional website and your competitors do then you are dead in the water.
Having a professional website when your competition does not puts you miles ahead of the game.
Target ALL Your Customers!
Leaflets and brochures are fine, but they only target those you send them to, who call into your business or are within the distribution area of papers and other news publications that you utilise.
What about those that are visiting the area in which you are located? Traditional advertising will not reach those.
Make sure you target ALL your potential customers!
Condition and Qualify Your Customers
There is nothing worse than "tyre kickers" that waste your time for no result.
Even if the customer is genuine but uninformed, it can take a lot of your time, explaining all your products and services and alternatives, benefits and suitability.
A customer that has visited your professionally well designed website and then walks through your door or telephones you invariably already knows what they want and is ready to buy!